The Helm

The Helm in Grosse Pointe, Michigan, is more than a community center—it’s a lifeline. And after hearing the stories of its members, it was clear why. Through resources, classes, and outreach, The Helm embodies what a true community should be: a family that supports one another.

Despite its profound impact, The Helm relies on fundraising to sustain itself. Our challenge was how to highlight its deep importance and inspire support. The solution? Let its community speak for themselves and share their own powerful, personal stories. These authentic voices became the heart of our campaign, reinforcing why The Helm must be supported.

This Is Helm Life premiered at the annual fundraising gala, resonating deeply with donors. The format allowed us to repurpose the video into shorter social media cuts, expanding its reach and impact beyond the event.