ProsperUs Detroit
ProsperUs Detroit is a vital force in Detroit’s small business landscape, providing training, resources, and capital to entrepreneurs in historically under-resourced neighborhoods. Their work is transformative, but like many mission-driven organizations, capturing the depth and scale of that impact can be a challenge—especially in a format that resonates with a wide audience.
We partnered with ProsperUs to create an overview video that tells the history of the organization, their mission and impact through the voices of the people at the heart of it: the entrepreneurs. Rather than rely on stats or talking points alone, we focused on authentic storytelling—capturing the passion, resilience, and drive of those who have launched or grown their businesses with ProsperUs by their side.
By highlighting real stories and community perspectives, the video aimed to put a face to the mission and show the ripple effect of ProsperUs' work throughout Detroit. This kind of storytelling is powerful—it not only informs, but inspires continued investment in their mission and the people they serve.