University of Michigan–Dearborn

In 2024, we were given the challenge of creating an ad to boost undergraduate enrollment at the University of Michigan-Dearborn. Despite being a world-class institution with a beautiful, close-knit campus, it often found itself overshadowed by its renowned counterpart in Ann Arbor.

Our approach was simple but powerful: instead of focusing on numbers and statistics, we let current students speak directly to high schoolers about what truly matters—their future. Through their voices, we highlighted the opportunities, community, and real-world impact that await students at UM-Dearborn, making the university feel less like a second choice and more like a first step toward something great.